SW Community
Closed Strip Club

Vivid

New York, NY 61 West 37th St (212) 391-2702
Closed Opens 18:00 today
Strip Club Topless 21+ Cover $20
Hours
MON 14:00 - 04:00
TUE 14:00 - 04:00
WED 14:00 - 04:00
THU 14:00 - 04:00
FRI 14:00 - 04:00
SAT 18:00 - 04:00 TODAY
SUN 19:00 - 04:00
On tap
VIP Rooms
Private Booths
Kitchen
WiFi
60/100

Midtown stairs-down room: tight but lively, decent talent, steep drinks and VIP pricing.

Vivid sits a short walk from Grand Central in a tight, mirrored basement space with two levels and a spiral staircase. Reviewers praise the diverse dancer lineup and attentive door staff, but consistently flag high drink prices ($20–$25 cocktails as of 2019–2025 reviews) and steep VIP minimums (~$500–$700 as of 2021–2026 reviews). Crowd varies sharply by night—quiet weekdays, moderate Fridays and Sundays—so timing matters. Best for a quick midtown stop if you know what the prices are.

How this is scored
62/100

Cramped two-level layout near Grand Central; mirrors fake size, street parking only.

The ground floor is genuinely cramped, with a small stage, a few couches for lap dances, and a long bar squeezed into the back; mirrors throughout create the illusion of more space. An upper level with VIP rooms is accessible via spiral staircase but requires bottle service or a VIP minimum. Street parking only—a real hassle in midtown. The venue is clean and modern, but tight quarters mean lap dances can feel exposed or uncomfortably close to other patrons.

How property is scored
HOW PROPERTY IS SCORED

Property weighting

Property weighs 7 sub-metrics — atmosphere, location, privacy, parking, luxury, amenities, capacity — each scored 0–10. They roll up into the single 0–100 property score.

Signals come from verified reviews, venue data, and website text. The overall dot on the radar is the average shape across these sub-metrics.

PROPERTY · 62/100

The room

Cramped two-level layout near Grand Central; mirrors fake size, street parking only.

The ground floor is genuinely cramped, with a small stage, a few couches for lap dances, and a long bar squeezed into the back; mirrors throughout create the illusion of more space. An upper level with VIP rooms is accessible via spiral staircase but requires bottle service or a VIP minimum. Street parking only—a real hassle in midtown. The venue is clean and modern, but tight quarters mean lap dances can feel exposed or uncomfortably close to other patrons.

Sub-metrics (0-10)
  • Atmosphere 7.0
  • Location 8.0
  • Privacy 6.0
  • Parking 2.0
  • Luxury 6.0
  • Amenities 7.0
  • Capacity 4.0
64/100

Doormen attentive and friendly; bar staff quick; coat check and ID checks consistent.

Door staff (including a notably friendly bouncer named Jim, per reviews) handle ID checks and cover collection smoothly and without hostility. Bartenders are quick and attentive; one reviewer praised the bartender as friendly and charming. Coat check is mandatory (around $3 as of recent reviews). Overall tone is respectful and accommodating—staff will seat you and even facilitate introductions with dancers.

How service is scored
HOW SERVICE IS SCORED

Service weighting

Service weighs 7 sub-metrics — door, bar, speed, respect, safety, clean, value — each scored 0–10. They roll up into the single 0–100 service score.

Signals come from verified reviews, venue data, and website text. The overall dot on the radar is the average shape across these sub-metrics.

SERVICE · 64/100

The hospitality

Doormen attentive and friendly; bar staff quick; coat check and ID checks consistent.

Door staff (including a notably friendly bouncer named Jim, per reviews) handle ID checks and cover collection smoothly and without hostility. Bartenders are quick and attentive; one reviewer praised the bartender as friendly and charming. Coat check is mandatory (around $3 as of recent reviews). Overall tone is respectful and accommodating—staff will seat you and even facilitate introductions with dancers.

Sub-metrics (0-10)
  • Door service 7.0
  • Bar service 7.0
  • Speed 5.1
  • Respect 7.0
  • Safety 7.0
  • Cleanliness 7.0
  • Value 4.3
49/100

Cocktails run $20–$25 as of reviews 2019–2025; water $10; no real food operation.

No food operation; this is drinks only. Cocktails and beer run $20–$25 as of 2019–2025 reviews, with generous pours (reviewers noted feeling the effect after 4–5 drinks). A bottle of water costs $10. Drink pricing is solidly on the pricey side for the category, and a two-drink minimum is enforced on some nights.

How food is scored
HOW FOOD IS SCORED

Food weighting

Food weighs 7 sub-metrics — quality, price, drinks, bottles, luxury, cigar, value — each scored 0–10. They roll up into the single 0–100 food score.

Signals come from verified reviews, venue data, and website text. The overall dot on the radar is the average shape across these sub-metrics.

FOOD · 49/100

The kitchen

Cocktails run $20–$25 as of reviews 2019–2025; water $10; no real food operation.

No food operation; this is drinks only. Cocktails and beer run $20–$25 as of 2019–2025 reviews, with generous pours (reviewers noted feeling the effect after 4–5 drinks). A bottle of water costs $10. Drink pricing is solidly on the pricey side for the category, and a two-drink minimum is enforced on some nights.

Sub-metrics (0-10)
  • Food quality 5.1
  • Food prices 4.3
  • Drink prices 4.0
  • Bottle prices 5.0
  • Luxury 6.0
  • Cigars & hookah 7.0
  • Value 4.3
63/100

Diverse floor (Latina, Black, Asian, European); solid stage work; upstairs VIP access gated.

The floor features a diverse mix—Latina, Black, Asian, European, and Russian dancers—with a slight lean toward Latina and Black performers. Reviewers note dancers are generally attractive and skilled on the pole (acrobatic tricks, high climbs); professionalism is solid. Interaction quality varies by night and dancer; some are forward and eager, others less engaged on slow nights. VIP access (~$500–$700 as of 2021–2026 reviews) is a significant barrier, and lap dances run ~$20 (2019–2025 reviews).

How performers is scored
HOW PERFORMERS IS SCORED

Performers weighting

Performers weighs 6 sub-metrics — talent, style, interact, pro, vip, dance — each scored 0–10. They roll up into the single 0–100 performers score.

Signals come from verified reviews, venue data, and website text. The overall dot on the radar is the average shape across these sub-metrics.

PERFORMERS · 63/100

The floor

Diverse floor (Latina, Black, Asian, European); solid stage work; upstairs VIP access gated.

The floor features a diverse mix—Latina, Black, Asian, European, and Russian dancers—with a slight lean toward Latina and Black performers. Reviewers note dancers are generally attractive and skilled on the pole (acrobatic tricks, high climbs); professionalism is solid. Interaction quality varies by night and dancer; some are forward and eager, others less engaged on slow nights. VIP access (~$500–$700 as of 2021–2026 reviews) is a significant barrier, and lap dances run ~$20 (2019–2025 reviews).

Sub-metrics (0-10)
  • Talent quality 7.0
  • Appearance & style 7.0
  • Interaction 7.0
  • Professionalism 7.0
  • VIP value 5.0
  • Dance value 5.0
HOW IT'S SCORED

Overall SW Score weighting

Each point on the radar is a dimension scored 0–100, weighted by how much it shapes a night out. Balanced shapes mean well-rounded clubs; spikes mean a venue excels at one thing but not others.

Tap any dimension's own info icon to see which sub-metrics feed into it.

SW SCORE · 60/100

How scoring works

Midtown stairs-down room: tight but lively, decent talent, steep drinks and VIP pricing.

Vivid sits a short walk from Grand Central in a tight, mirrored basement space with two levels and a spiral staircase. Reviewers praise the diverse dancer lineup and attentive door staff, but consistently flag high drink prices ($20–$25 cocktails as of 2019–2025 reviews) and steep VIP minimums (~$500–$700 as of 2021–2026 reviews). Crowd varies sharply by night—quiet weekdays, moderate Fridays and Sundays—so timing matters. Best for a quick midtown stop if you know what the prices are.

SW Score is a weighted composite across four dimensions — property, service, food, and performers — measured across 27 sub-metrics and a separate value score.

Sub-metric signals are pulled from verified reviews, venue data, and website text. Each dimension rolls up into a 0-100 score, which feeds the weighted overall.

How to read the shape: a balanced radar means a well-rounded club. A spiked shape means it excels at one thing and not others. Tap any dimension below for its full breakdown.

Dimension scores
  • Property 62
  • Service 64
  • Food 49
  • Performers 63
  • Value 47
Rate this club

Your take, one tap at a time.

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0 of 27 rated

What the floor said

50 reviews
90/100 SW score
Perfect spot for a bachelor party Brought my crew in for a Saturday night and the energy was exactly what we needed. Three floors means you're not stuck in one cramped corner, and that 25-foot pole is legitimately impressive—the girls know how to use it. Lap dances at $20 a song are solid value. Only downside is drinks are pricey and parking nearby is basically nonexistent, but the Fashion District location makes it worth the hassle.
60/100 SW score
Good when it's busy, rough when it's not I've been a few times and it really depends on when you go. Weekends are packed and fun, but I made the mistake of stopping by on a Wednesday afternoon—felt empty and awkward. The main floor is honestly tiny, so when it's slow you're packed in with like five other people. Decent dancers, reasonable lap dance prices, but they got me on a $3 coat check fee I didn't see coming.
50/100 SW score
Overhyped and overpriced for what you get Went in expecting the hype around the pole and the multi-floor setup, but the main stage area felt cramped and the overall vibe was more transactional than fun. The VIP room pricing is ridiculous—$600 for 30 minutes? That's a huge jump from what people used to pay. Decent location near Bryant Park, I'll give them that, but for the money you're spending, there are better options in the city.
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